Mobile-first Indexing is here (you were warned!)

I don’t want to say “I told you so”, but If your website is not responsive/doesn’t have a mobile version it’s going to get harder for customers to find you. I received the following email from Google today:

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Mobile-first indexing enabled for

To owner of,

This means that you may see more traffic in your logs from Googlebot Smartphone. You may also see that snippets in Google Search results are now generated from the mobile version of your content.

Background: Mobile-first indexing means that Googlebot will now use the mobile version of your site for indexing and ranking, to better help our (primarily mobile) users find what they're looking for. Google’s crawling, indexing, and ranking systems have historically used the desktop version of your site's content, which can cause issues for mobile searchers when the desktop version differs from the mobile version. Our analysis indicates that the mobile and desktop versions of your site are comparable.

What does that mean?

  1. Web searches are now primarily done via mobile users.

  2. You better have a responsive/mobile version of your site because that is now used for indexing and ranking of your site.

All Show Off Studio website automatically includes a unique mobile experience that matches the overall style of your website, so your content will look great on every device, every time. Contact us to get your site up to date.