What in the world is Hyper Text Transfer Protocol Secure (HTTPS)?!

In a nutshell, HTTPS is the secure version of the HTTP website you grew up on. What's it matter you ask?  HTTPS makes the http protocol request and receive activity encrypted so no middle man attacker can obtain the data easily. 

And now you're thinking - my information is not that important, what do I care about secure data? Let me give you two reasons:

1) Google likes to see https sites and will bump you ip in rankings (at least compared to a similar site without https)

2) In a world where so much commerce is done online and users check companies’ websites to validate and compare them, HTTPS in a browser bar is a seal of approval.


And in case you're curious, all of Show Off Studio's site are HTTPS. Seriously. Look up in the browsers address bar. See the https and the cool padlock. Told ya.

What a website can do for your business

Entice people to come to your establishment

You will need to entice people to visit your site, provide them with an easy means to get there and, possibly, have them lock in an appointment. To build the desire to visit, your website may offer pictures and/or videos of the establishment and product or the result of the service. For example, restaurant websites often show pictures of the dining room and the food. Menus and wine lists are frequently available.  

Once a prospective customer decides to visit, your website should make that step as easy as possible. At a minimum, provide an address. If getting to your place is tricky, explain the nuances. Use a well-known landmark if one exists. Show driving directions and link to a map app. Explain how to use public transportation. Make finding your establishment easy.  

Finally, if an appointment or a reservation is appropriate, say at a hair salon or a restaurant, give people the opportunity to create it on your website with a form or link to a third-party booking app such as OpenTable.

Contact us to discuss your Greensboro website.


New Customers Don't Just "Happen"

The linked article explains why it's important for a business to make regular prospecting calls. One quote that caught my attention was:

"...when that “prospect became a client” is not just because I asked them to join face to face. It was a cumulative effort involving an ad they might have seen, a press release in the local newspaper, a letter they received or even a conversation they had with a friend who happened to be a member. Adding a new client is the end result of a cumulative, long-term effort."

While not specifically mentioned in the quote, your greensboro website would also be a part of the cumulative effort that resulted in a new client. If you don't yet have a website or are in need of a refresh contact Show Of Studios today.

Does Your Navigation Menu Make Sense?

A navigation menu should be as simple and as logical as possible. If you have 12 items under a single heading you are making your visitors work way too hard to find content. If possible, can you break these 12 items into 2 or 3 logical headings? Likewise, having 12 un-categorized headings can also be  overwhelming. So, think simple and logical when creating your navigation menu.