Mobile-first Indexing is here (you were warned!)

I don’t want to say “I told you so”, but If your website is not responsive/doesn’t have a mobile version it’s going to get harder for customers to find you. I received the following email from Google today:

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Mobile-first indexing enabled for

To owner of,

This means that you may see more traffic in your logs from Googlebot Smartphone. You may also see that snippets in Google Search results are now generated from the mobile version of your content.

Background: Mobile-first indexing means that Googlebot will now use the mobile version of your site for indexing and ranking, to better help our (primarily mobile) users find what they're looking for. Google’s crawling, indexing, and ranking systems have historically used the desktop version of your site's content, which can cause issues for mobile searchers when the desktop version differs from the mobile version. Our analysis indicates that the mobile and desktop versions of your site are comparable.

What does that mean?

  1. Web searches are now primarily done via mobile users.

  2. You better have a responsive/mobile version of your site because that is now used for indexing and ranking of your site.

All Show Off Studio website automatically includes a unique mobile experience that matches the overall style of your website, so your content will look great on every device, every time. Contact us to get your site up to date.

We told you HTTPS was coming...

The most important thing though is that when visiting unencrypted sites using HTTP, Google will be stepping up its notifications with a new “not secure” popup that flashes red, in addition to the existing “!” that is supposed to remind you that your data might be vulnerable.
— Gizmodo - May 18,2018
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Your website is not working and I can fix it

I often get emails from clients that read something along the lines of “I was contacted by XYZ and they said they can get my site on the first page of google, what are your thoughts?”.

I’ll be the first to say that there is always something you can do to improve your site ranking but let’s look at one of these “come-on” emails and let me point out the top three red flags.

  • Is the email from @gmail or @yahoo or anything other than a custom domain, that’s red flag #1.
  • No website. Red flag #2.
  • No phone number. Red flag #3.

Click the spam button.


Your site looks horrible on my phone. Next!

We've said it before but a responsive website design is no longer optional. With mobile internet usage surpassing desktop usage, a site that doesn’t look good and perform well on mobile devices is putting you and your company at a disadvantage.

"What's a responsive website?" you ask. Well, it's a website (Like that automatically adjusts the content on a page to lay out logically and look good regardless of the screen size on which it is being viewed. Need an example? Look at our (responsive) site compared to a (non responsive site).

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On a 19” monitor:
Our site recognizes the browser settings and adjusts content blocks, image and text size to completely fill the available screen space - and it would fill the space whether viewed on an iPhone, a 13” monitor or a 40" tv. 

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On a 19” monitor:
The non-responsive site has a fixed width, so on large screens you will get a lot of dead space and on a small screen you will only see part of the page - requiring you to scroll horizontally.

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On an iPhone 5:
Our site, once again stacks content so it shows logically as viewers scroll down. Since the navigation menu won’t fit, the site defaults to the industry standard “Hamburger” icon which when clicked, pops open a mobile friendly navigation menu.

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On an iPhone 5:
The non-responsive site looks even worse on a mobile device. The menu is only partially visible - requiring horizontal scrolling to view it and if you do scroll to get to the menu option you need, good luck tapping the tiny text link on your phone.

If you are curious how your site looks on a variety of devices, go to ScreenFly and you can plug in your URL and switch views between all sorts of devices.

Let us know if you’re ready to update your site to responsive design - or if you need to establish your first website. We’re standing by to assist.  

What in the world is Hyper Text Transfer Protocol Secure (HTTPS)?!

In a nutshell, HTTPS is the secure version of the HTTP website you grew up on. What's it matter you ask?  HTTPS makes the http protocol request and receive activity encrypted so no middle man attacker can obtain the data easily. 

And now you're thinking - my information is not that important, what do I care about secure data? Let me give you two reasons:

1) Google likes to see https sites and will bump you up in rankings (at least compared to a similar site without https)

2) In a world where so much commerce is done online and users check companies’ websites to validate and compare them, HTTPS in a browser bar is a seal of approval.


And in case you're curious, all of Show Off Studio's site are HTTPS. Seriously. Look up in the browsers address bar. See the https and the cool padlock. Told ya.

What a website can do for your business

Entice people to come to your establishment

You will need to entice people to visit your site, provide them with an easy means to get there and, possibly, have them lock in an appointment. To build the desire to visit, your website may offer pictures and/or videos of the establishment and product or the result of the service. For example, restaurant websites often show pictures of the dining room and the food. Menus and wine lists are frequently available.  

Once a prospective customer decides to visit, your website should make that step as easy as possible. At a minimum, provide an address. If getting to your place is tricky, explain the nuances. Use a well-known landmark if one exists. Show driving directions and link to a map app. Explain how to use public transportation. Make finding your establishment easy.  

Finally, if an appointment or a reservation is appropriate, say at a hair salon or a restaurant, give people the opportunity to create it on your website with a form or link to a third-party booking app such as OpenTable.

Contact us to discuss your Greensboro website.


New Customers Don't Just "Happen"

The linked article explains why it's important for a business to make regular prospecting calls. One quote that caught my attention was:

"...when that “prospect became a client” is not just because I asked them to join face to face. It was a cumulative effort involving an ad they might have seen, a press release in the local newspaper, a letter they received or even a conversation they had with a friend who happened to be a member. Adding a new client is the end result of a cumulative, long-term effort."

While not specifically mentioned in the quote, your greensboro website would also be a part of the cumulative effort that resulted in a new client. If you don't yet have a website or are in need of a refresh contact Show Of Studios today.

Does Your Navigation Menu Make Sense?

A navigation menu should be as simple and as logical as possible. If you have 12 items under a single heading you are making your visitors work way too hard to find content. If possible, can you break these 12 items into 2 or 3 logical headings? Likewise, having 12 un-categorized headings can also be  overwhelming. So, think simple and logical when creating your navigation menu.